Earth day: EDUCATE TO CELEBRATE

I did a little wikipedia search this morning on Earth Day and learned that it was originally instituted as a day to teach communities about environmental issues in hopes of leading people to take action against those causing these environmental issues. Its leader was inspired after seeing the destruction caused by the third largest oil spill in the United States: the Santa Barbara oil spill.

Though more recent Earth Day's are not so much about education and action, (perhaps many will not even think about the environment today) I decided that this blog would be dedicated to informing our Beautiful community about how the products we have at the Beauty Store are taking action for our Earth. Also, today, April 22, 2012, refuse a bag at the Beauty Store, and received 5 punches on your Beauty Store Punch Card!!!

PAUL MITCHELL
Perhaps one of the most action-oriented brands in our store is Paul Mitchell
They plant trees, refuse to test on animals, have sustainable solar-powered farms, and are constantly conceiving ideas on how to reduce, reuse, and recycle.
http://www.paulmitchell.com/en-us/OurStory/CaringForOurPlanet/Pages/Home.aspx

JOICO
Joico is commited to moving towards wind energy and reducing their use of unsustainable energy by 100% in 2012. They aim to be the first US beauty company to completely neutralize their carbon footprint by 2013 (http://joico.com/ourcompany/eco). Future bottling will be using post-consumer recycled materials.  http://joico.com/ourcompany/beautifyresponsibly

DE LORENZO
Environmentally Responsible maker of sulfate free color-depositing shampoos, De Lorenzo "strongly opposes animal testing," uses no petro-chemicals, and endorses sustainable farms. http://www.delorenzo.com.au/online/about-us/our-core-values.html


JANE IREDALE
From re-fillable compact cases, green organizations (such as Green Peace, Wildlife Conservation Society and The Nature Conservancy), to donating to local gardens, Jane Iredale is motivated by their concern for their customers and the environment. https://janeiredale.com/us/en/our-commitments.htm

PUREOLOGY
http://www.pureology.com/sustainability-new